• 2013/07/15 Challenge adds “Buy Local Now” button to website, enforces MAP pricing

      Those in the market for handmade road, cyclocross, gravel, track and mountain bike tires can now search online for local retailers that carry specific Challenge tubular or open tubular tires.


      Challenge recently added SmartEtailing’s “Buy Local Now” button to product pages on Challengetech.it. The partnership with SmartEtailing aligns with Challenge's commitment to local retailers. Consumers that use this feature are directed to a map and directory of all available retailers in the area, highlighting those with the requested product in stock. Local retailers who invest in even a minimum stock of Challenge handmade tires will have customers directed through their doors to touch, feel, buy and walk away with products they crave.


      To further protect local retailers' interests, Challenge is continuing to enforce a Minimum Advertised Price (“MAP”) policy. With intense internet competition, the MAP policy preserves the values of Challenge’s premium offerings while enabling retailers to grow sales through product selection and customer service.