• 2013/03/01 Art and gravel at the North American Handmade Bicycle Show
    • Art and gravel at the North American Handmade Bicycle Show Art and gravel at the North American Handmade Bicycle Show Art and gravel at the North American Handmade Bicycle Show

      The North American Handmade Bicycle Show (NAHBS) is a one-of-a-kind show. A community space where people join in a love of fine craftsmanship. An exhibition of the beauty that cannot be mass produced. A showcase of outrageous concept bikes, absurd head badges, over-the-top artistry and creations that will never and can never be replicated.

       

      Challenge attended it for the first time this year, having perused the photo galleries of years past, but unsure of our expectations, or how receptive the crowd would be.

       

      Every moment of the show felt like being at home with family — the kind you choose to spend time with. It was a crowd of people who appreciate the craft of handmade tires and the quality of a ride on silk casing. It was a tan sidewall crowd that want the look and feel of modern technology that embraces tradition and the quality that natural materials can produce.

       

      You may know, Challenge has been embracing the gravel racing trend with new high-volume tires, aggressive road treads and extra puncture protection, and that was a gravel racing crowd if ever there was one. Everyone from the life-long gravel rider to people signing up for 200+ miles on their first ever was present and eager to know if handmade was the way to go.

       

      The Challenge logo was visible on show bikes throughout the show, including companies we've had life-long relationships with and those we were hearing about for the first time. Our tires were featured on prize winners and crowd pleasers, and hopefully will be years into the future. It is a show that embodies the Challenge ideals of embracing new technologies, trends and ideas without sacrificing the quality that only a handmade piece can provide.

       

      We'll see you there next year!