THE TUBULAR IN THE HISTORY 1888 - 1950
In the 1888 the tubular was born. From the begin of professional cycling, in the 20s, until the 60s, the tubular was the only product used for racing. Legendary moments of cycling heroes have made history with spare tubulars on their shoulders. At that time, roads were not paved and it was impossible to cover long distances without punctures; fot that reason, there were always new tubulars available for a change during the race.
THE TRADING COMPANY "BREWO" - 1990
He moved to Thailand, bought out a firm that was becoming bankrupt, refurbished the machineries, gathered the workers restarting production lines that were about to become history. In 2000 “Challengetech” was born.
THE "CHALLENGE" BRAND - 2003
In 2003 Challengetech created its own brand “Challenge”. Challenge, as the word says, wants to point out how difficult and exciting it is to keep the tradition of high quality products, created with obstinacy, with the steady research of special materials and through handcrafted processes.
Since the 2000s, Challengetech has being producing tubulars for other brands, thanks to the constant use of these products in the professional cycling
Softer, more comfortable and smoother, the tubular allows many hours of race minimizing the stress and reducing the dawn of several complications in the racer body.
TRADITION AND FUTURE
For Max Bauns, it is the consciousness to have won his long bet with the history.
CHALLENGE IN THE WORLD
Challenge Products are available in the most important markets through a network of selected distributors and the company attends all major bike shows worldwide.
On the left you can see a picture of Challenge booth at "Eurobike 2012". Eurobike is the biggest bike show in Europe and takes place in Friedrichshafen, Germany, in the beginning of September.